LiveRamp continued a run of strong growth when it reported earnings on Thursday. The company returned to Q4 profitability with...
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AUCKLAND, Today: UnLtd is rallying the media and creative sectors for a noble cause: the Big Clash cricket tournament in...
If you're looking for evidence of how deeply celebrities have permeated Super Bowl ads, let's make a random comparison. In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real MFA Payday Made-for-advertising is far from...
Bravo New Zealand has cemented its place as the ultimate free-to-air reality and true crime destination, becoming the number one...
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Cross The...
AUCKLAND, Today: Bastion Amplify is set for an exciting 2024, with four new hires on board. This follows a year...
As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be...
To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super...