IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed....
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AUCKLAND, Today: Momentum Group, a leading independent media agency, is enhancing its senior leadership and broadening its specialist performance team,...
As Susan Credle moves up the IPG ladder as creative advisor for the holding company, one of its biggest networks,...
With the end of the cookie just months away, it’s (beyond) time to figure out if the replacement will work....
New Zealand Steel, owner of New Zealand’s leading roofing brand COLORSTEEL, has appointed independent media agency Together as their full-service...
A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in...
Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan....
AUCKLAND, Today: In a creative twist to their DHL Super Rugby Pacific sponsorship, DHL, alongside agency EightyOne and production company...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
New Zealand Media and Entertainment’s (NZME) competition celebrating the innovation and creativity inherent in print advertising is back for a...