It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then,...
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Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what...
Legend has it that a McVitie's biscuit (or "cookie" in American parlance) triggered an argument between two members of The...
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is...
At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling...
This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a...
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
AUCKLAND, Friday: The finalists for the 2023 People’s Choice Award at the Outstanding Radio Creative Awards (ORCA) have been revealed,...