In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content,...
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Magnite and FreeWheel announced a technical integration to allow publishers that use FreeWheel’s ad server to see demand for inventory...
Lotto New Zealand’s in-house creative team has launched a new retail and digital campaign that takes a nostalgic trip back...
For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros....
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into...
CHRISTCHURCH, Wednesday: Leading outdoor company Vast Billboards have launched their latest digital billboard in Invercargill, leveraging cutting-edge technology. This marks...
The launch of Giphy's native advertising platform, set to be revealed at the end of this year, will be worth...
LONDON, Today: WARC has released Insights from the 2023 Cannes Creative Effectiveness Lions, a report identifying trends and themes from...
Heads of growth, directors of new business, chief marketing officers--all roles with similar remits that have grown in importance over...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It...