Earlier this week, The CW chairman and CEO Mark Pedowitz was among the TV execs who told Adweek his top...
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WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
Netflix asked real witches to tap into their magical powers and make predictions about the new season of its popular...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the...
Following last year's complaints that streaming service Peacock had only scattershot coverage of the 2020 Tokyo Olympics, NBCUniversal has made...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
For the second consecutive year, a surge in Covid-19 cases has forced CBS and the Recording Academy to postpone the...
Schmidt Old Thyme produces 135 loaves a minute, so when the company received a call from hungry motorists stuck on...
Making a New Year's Resolution can be a great way to take stock of what isn't working in your life...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...