"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
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Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus...
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor,...
Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The pandemic has made The New York Times even less reliant on advertising than it was before. The New York...