If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The...
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Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
Verizon Media – formerly Oath – said Tuesday it has increased the amount of native Microsoft inventory it can sell...
As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.CTV Sees Green Innovid has raised $30 million to invest...
Pivotal Research forecast Amazon’s advertising revenues will reach $38 billion by 2023, growing faster than any other Amazon business in...
“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in...
About five years ago, marketers eagerly launched pilots across all kinds of emerging technology. Now that their digital businesses are...