Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
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"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Leviathan Stirs Netflix is testing promo ads between episodes with...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks.The former global CEO of GroupM agency Maxus was...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.WalSmart Walmart stock jumped almost 10% on Thursday after the...
Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction,...