The No. 1 question asked of advertising trade journalists every year about the Super Bowl: "Why do brands release their...
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Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $ 1.17 billion. The cash and...
Ron Lewis has left McCann Health to take the group creative director position at Grey Health & Wellness, where he...
Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay...
Super Bowl ads were never known for their strict portrayals of reality. Anyone who recalls Danny DeVito as an M&M...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
This Sunday, outdoor outfitter Bass Pro Shops will run its first Super Bowl ad, a 60-second spot co-branded with sister...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
New Balance has appointed Mango Communications as its PR agency following a competitive pitch process. The agency is now responsible...
The pandemic forced people to rethink their ways of life and businesses to come up with new strategies on the...