The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a...
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In a move it is positioning as a further investment in its country model, Publicis added members to its U.S....
Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new...
As first-time advertisers in Sunday's Super Bowl LV, DoorDash and Uber Eats will have a chance to spread the gospel...
AppLovin’s recent acquisition of mobile attribution provider Adjust for $ 1 billion is evidence that M&A doesn’t necessarily decline in...
Disney will return to the Super Bowl for the second year in a row. But this time, it won't just...
When Rubicon Project and Telaria merged just over a year ago, it seemed like the display advertising-dominant company was making...
Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The Gravity Of The Situation...