Automatically generated customer profile of users who are more likely to engage with the campaign and take action on Adform's...
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The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...
Facebook has launched its messenger chatbot platform earlier this year, which means ads are coming to the Facebook messenger tool....
Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select ten...
Header bidding is one of the ad tech industry's big challenges to Google DoubleClick's monopoly. Facebook is making a big...
Socius makes its easy to include advertisers with native ads a as well as sponsored stories. Recently Socius has raised...