Google to penalize mobile sites that support intrusive interstitial ad inventory

Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same standard, writes Lara O’Reilly for Business Insider. She points out Google’s AdMob still offers a mobile interstitial unit. It’s not that interstitials are less disruptive to the user experience in an app environment. Rather, bad experiences in apps is just not Google’s problem. “I guess Google sees high bounce rates from sites with interstitials, and that makes for a bad consumer experience for search,” said Jonathan Beeston, managing director at digital ad agency Croud. “It’s not the same thing as in-app, as Google search hasn’t sent the user there.”

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