Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
The Shop tab will no longer appear on the navigation bar at the bottom of the Instagram application, starting next...
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided...
If you don't have brand positioning, you won't have a brand for long. But what is brand positioning, and what...
National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for...
As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside...
For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may...
Last year, the Cannes Lions Young Lions program still had some Covid-19 restrictions, with the U.S. contingency mostly doing their...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has...