Podcast: Soft Skills

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never see eye to eye? This week on the podcast, 360i CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to existContinue reading »

The post Podcast: Soft Skills appeared first on AdExchanger.

Read more

Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser

Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensureContinue reading »

The post Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser appeared first on AdExchanger.

Read more

Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy,Continue reading »

The post Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher appeared first on AdExchanger.

Read more

Jared Belsky Becomes CEO Of 360i

Dentsu Aegis-owned 360i said Wednesday that former president Jared Belsky will become CEO. Belsky was promoted to the new role after former 360i chairman Bryan Wiener left the agency to become CEO of measurement firm comScore on Monday. Sarah Hoffstetter, 360i’s previous CEO, is now chairman of the agency. “This was [a] very well-planned succession,”Continue reading »

The post Jared Belsky Becomes CEO Of 360i appeared first on AdExchanger.

Read more

ComScore Names 360i Chairman Bryan Wiener As CEO

ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by theContinue reading »

The post ComScore Names 360i Chairman Bryan Wiener As CEO appeared first on AdExchanger.

Read more

Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokersContinue reading »

The post Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting appeared first on AdExchanger.

Read more

Why Connecting Influencers To Programmatic Was A ‘Shoe’-In For DSW

Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. For the past three years, the shoe retailer DSW used influencers to reach prospective shoppers in their teens or early 20s, more as aContinue reading »

The post Why Connecting Influencers To Programmatic Was A ‘Shoe’-In For DSW appeared first on AdExchanger.

Read more

The Top 10 Programmatic Agencies

AdExchanger |

By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their accountContinue reading »

The post The Top 10 Programmatic Agencies appeared first on AdExchanger.

Read more

How 360i Became A Full-Service Media Agency

AdExchanger |

Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,” said Chairman Bryan Wiener. Rather, it buys all media – roughly $1.5 billion worth – in-house. And programmatic, he said, should be integrated into 360i’s “overall offering.” 360i originally focused on searchContinue reading »

The post How 360i Became A Full-Service Media Agency appeared first on AdExchanger.

Read more