Robin McDonnell, CEO of Phantom Billstickers, discusses why posters are experiencing a revival as audiences search for authentic, more tangible...
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What makes your brand worth listening to? It's all about the story your brand is telling--and how. In this episode...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision...
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief...
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while...
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a...
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later...
Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short...