Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision...
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To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief...
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while...
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a...
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later...
Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short...
FX chairman of content and productions John Landgraf, who coined the phrase "peak TV" back in 2015, believes the industry...
If you don't have brand positioning, you won't have a brand for long. But what is brand positioning, and what...