Does "brand purpose"--the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of...
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There was a time not long ago when Christmas d?cor before Halloween--or even Thanksgiving--made many consumers balk. But following the...
There's a big difference between so-called "influencers" with millions of followers and people with actual influence on the people around...
Conan O'Brien considers himself a lucky guy. And not only because he was fortunate enough to spend 28 years reinventing...
As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and...
"Inclusive." We've all heard the word, but what does it really mean--and what doesn't it mean? In the latest episode...
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people...
Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and...
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using...
In June, at a packed theater in the Palais des Festivals et des Congr?s--the epicenter of the Cannes Lions International...