Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best...
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CHICAGO, Today: “We all know that a well-executed rebranding effort can breathe new life into a brand, boosting sales and...
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree...
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun...
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype....
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
We have seen a lot of change in the identity landscape over the past 10 years. What once was a...
Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when...
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an...