No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
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As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best...
CHICAGO, Today: “We all know that a well-executed rebranding effort can breathe new life into a brand, boosting sales and...
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree...
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun...
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype....
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
We have seen a lot of change in the identity landscape over the past 10 years. What once was a...