LONDON, Today: D&AD, known globally for celebrating creative excellence, is offering its coveted Annual for free as part of its...
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Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land...
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect...
CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and...
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With...
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing...
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic...