The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm. Adweek...
Accreditation
AUCKLAND, Today: GroupM New Zealand and its agencies, EssenceMediacom, Mindshare, and Wavemaker, have earned the GenderTick Accreditation. This recognition highlights...
GroupM New Zealand and its agencies EssenceMediacom, Mindshare and Wavemaker, have become one of only 38 organisations to gain the...
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives....
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to...
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...
The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a...