Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
Accreditation
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives....
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to...
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...
The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on...
Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption...
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach...