Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any...
Activation
In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking...
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style...
Microsoft's Xbox partnered with the New York Liberty and Brooklyn Nets parent company BSE Global earlier this year with two...
This year's Grand Prix in Brand Experience and Activation went to Vice Media for its initiative that used Instagram AR...
With women's pro sports on a steady uptick in sponsorship and popularity, it's become increasingly difficult to explain the comparative...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
Jaguar has unveiled a new integrated campaign to challenge outdated gender stereotypes in the automotive industry. A centrepiece of the...
Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to...
The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...