Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix...
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then,...
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy...
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue...
//www.youtube.com/watch?v=DRgABxA7FPs AUCKLAND, Today: From widely adopted behaviours like crossing fingers, to individual examples like Rafael Nadal’s elaborate pre-serving ritual, superstitions...
Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....