Adobe has placed a new exec in charge of its advertising cloud.TubeMogul’s longtime CMO and head of strategy, Keith Eadie,...
Ad Exchange News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad...
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold Mine Of Information People are watching more television,...
It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners.Cardlytics...
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and...
The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sincerest Form Of Flattery Facebook appears to be...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published...