Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Long Arm A federal trial beginning Monday in...
Ad Exchange News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad...
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...
Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million...
Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science,...
Fraud fighting takes teamwork.Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Whole Package CPG consolidation is real. Spice company...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VR Impasse Virtual reality is at a standstill. While...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Close Shave Looks like Procter & Gamble bought a...
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5...