Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear...
Ad Exchange News
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mayer Off The Board Yahoo's board is going to have some...
Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than...
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...
Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what...