Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
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Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million...
Swedish podcast advertising and distribution platform Acast raised $35 million in a Series C funding round from a group of...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.With Friends Like These ... Netflix will be there for...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he...
After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive.S4, launched by former WPP CEO...
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Belinda J....
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...