The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
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When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Accredit Where Due Facebook got a little much-needed positive news...
There’s no point passing a comprehensive federal privacy legislation if the main enforcement agency doesn’t have the means to hold...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.In the podcast studio this week, GCA Advisors managing director Josh Wepman...
Condé Nast will execute its turnaround with a new leader.Its longtime CEO Bob Sauerberg is departing after 18 years with...
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel.After months of speculation, Google said...
Representatives from nine governments gathered in London on Tuesday with pointed questions for Mark Zuckerberg about fake news, misinformation, hate...
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some...