Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Watch And Learn Facebook really wants those TV ad dollars...
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Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May.LinkedIn buried the announcement...
Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore.Rather,...
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer...
Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at...
CPG giant Unilever has 400 brands in its portfolio.Multiply that by a fragmented media landscape, an international consumer base and...