“The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Paid Story Snap launched a new ad format, Promoted Stories, allowing brands to push stories beyond their follower base...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
It looks like China is not the ultimate exit for ad tech.Late Tuesday evening, app marketing platform AppLovin said that...
Sometimes it’s a good thing to put your customers in a box.Boxed, a four-year-old ecommerce startup focused on bulk buying,...
For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HyphCycle “I like big bots and I cannot lie.”...
The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the...