Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on...
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There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek...
Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Activist investor Nelson Peltz of Trian...
Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble....
The rise of digital advertising has been tough on local news.Not only have legacy operations, like local newspapers, struggled to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?Agencies and marketers...