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Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium....
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...
Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top...
As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications...