Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal....
adtech
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK....
Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person...
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we...
As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly...
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...