Google's ad-tech business has been accused of squelching rivals, siphoning money from publishers and tying the hands of advertisers, spurring...
adtech
Digital advertising was supposed to make the process of connecting brands with consumers, through publishers, more efficient. But new research...
No one said ad tech wasn't complicated. If a brand like Pepsi pays $ 10 to run an online ad...
Adtech company Cavai, has raised nearly $ 9 million (6.5 million pounds) as it aims to expand internationally with a...
StopPress asked Adele Wieser, Index Exchange Regional Managing Director, APAC, to look back on the year 2020 and share her...
Comcast's ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms...
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company...
Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad...
The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media....
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $ 71.3 billion...