No one said ad tech wasn't complicated. If a brand like Pepsi pays $ 10 to run an online ad...
adtech
Adtech company Cavai, has raised nearly $ 9 million (6.5 million pounds) as it aims to expand internationally with a...
StopPress asked Adele Wieser, Index Exchange Regional Managing Director, APAC, to look back on the year 2020 and share her...
Comcast's ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms...
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company...
Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad...
The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media....
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $ 71.3 billion...
Programmatic's "unknown delta"--the recent finding that 15% of ad spend seems to vanish into the ether--has sparked efforts to shine...
"Specless, an ad-tech startup lets advertisers design a single responsive ad campaign that will display properly on any device.” They...