DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection,...
advertiser
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its...
Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it...
Before Tinder, Plenty of Fish and OKCupid – even before the advent of the mobile ecosystem – there was eHarmony....
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its...
It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks...
The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to...