Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms...
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues...
No one expected Elon Musk's acquisition of Twitter for $ 44 billion, or $ 54.20 per share, to go smoothly...
Here's an advertising riddle for you: What do Slim Jim and Aviation Gin have in common? They're the only two...
Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six...
Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes,...
Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent...
Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and...
The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for...