The Fresh Market, a specialty food retailer, launched a retail media network (RMN) through their site and email in 2020....
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Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms...
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues...
No one expected Elon Musk's acquisition of Twitter for $ 44 billion, or $ 54.20 per share, to go smoothly...
Here's an advertising riddle for you: What do Slim Jim and Aviation Gin have in common? They're the only two...
Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six...
Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes,...
Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent...
Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and...