Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in...
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Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg...
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms...
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfulfilled One of TikTok’s advantages has been that, as...
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared...
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with...
Pedro CamposFounder “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution...
Drew SteinCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Ashwin NavinCo-Founder & CEOSamba TV“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...