The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100...
Advertisers
“So much in life happens over a beer,” says Richard Oppy, VP of global brands for Anheuser-Busch InBev. And now...
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
It's well beyond time to just talk about the importance of diversity and representation in our advertising; we need to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences. But...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...