“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it's bearing fruit. Since 2018,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...
New Zealand Media and Entertainment’s (NZME) line-up of radio hosts have collectively thanked their listeners and advertisers for supporting their shows...
In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a...
While most media companies struggled through 2020, gaming was one sector that experienced a breakthrough. For marketers, the gaming channel...
Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...