Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
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Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream,...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let...
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At...
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across...
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery...
Chief marketing officers are moving in and out of the role at a faster pace than any time in the...
When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa...