The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can...
advertising
Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made...
Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and...
AUCKLAND, Today: Like many industries, advertising is grappling with the impact of artificial intelligence, as generative AI image tools like...
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves...
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change...
Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and...
Digital advertising revenue in New Zealand grew by 9.6 percent in 2022 compared to the previous year according to The...
According to the recently released report by the Advertising Standards Authority (ASA), advertising revenue for the 12 months ending on...