One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries...
Tuesday night saw the culmination of three months of hard work for the students enrolled in the 2024 Comms Council...
Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak. “We...
Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to...
AUCKLAND, Today: Very sad news as popular industry leader Andrew Scott passed away suddenly on Friday at his home in...
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend...
Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency's global executive...
Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under...
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving...