The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers....
advertising
Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical...
Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn...
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game...
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost...
Digital advertising revenue in New Zealand is continuing to climb according to IAB NZ’s 2022 Digital Advertising Revenue Report released...
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s...
OOH advertising spend is nearly back to prepandemic highs as of Q2 2022. This rapid rebound and growth are creating...