CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going...
advertising
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $ 18 Billion Offer Almost exactly one...
When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Crypto-driven search engine Presearch has been on a growth curve since launch in 2017. Now, it's rolling out a new...
The New Zealand advertising industry is facing a crisis of talent. Barry Williamson of Marsden Inch Recruitment explores how to...
With well over 150 books to his name, James Patterson is one of the few writers in history whose name...
TVNZ has joined forces with MediaWorks to offer the SME market greater access to its digital advertising inventory. The new...