Waka Kotahi NZ Transport Agency has announced the appointment of FCB New Zealand as their strategic creative agency and MBM...
advertising
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces...
CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going...
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $ 18 Billion Offer Almost exactly one...
When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Crypto-driven search engine Presearch has been on a growth curve since launch in 2017. Now, it's rolling out a new...
The New Zealand advertising industry is facing a crisis of talent. Barry Williamson of Marsden Inch Recruitment explores how to...