Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring...
advertising
Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed...
What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data...
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by...
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into...
Last year, many marketers went diving through the proverbial couch cushions in search of funds to get started in the...
All in it together. Uncertain times. A reminder of what really matters. Sentiments like these, somber yet urgent, became marketing...
The National Retail Federation (NRF) projects Americans spent nearly $ 30 billion to celebrate Mother's Day this year, which is...
AUCKLAND, Monday: “As Apple cracks down on ad trackers and subscription models take hold, all signs point to the decline...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...