Advertising network Havas Group detailed steps to become more environmentally sustainable over the next four years as it aims to...
advertising
With advertising demand in overdrive, S4 Capital has seen a growth of almost 90% in reported revenue for the first...
New research has revealed actionable steps to increase visibility and integrity in portrayals of the LGBTQ+ community, summarized in a...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring...
Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed...
What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data...
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by...
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into...
Last year, many marketers went diving through the proverbial couch cushions in search of funds to get started in the...