On February 12, Maryland became the first state in the country to enact a tax on digital advertising services. The...
advertising
WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it's calling a...
Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may...
Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
After a tumultuous year for the ad-tech world, we're taking a look at what happened and how it'll affect the...
CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January. The Anglo-Dutch company, maker...