Digital advertising has continued to grow despite tough economic conditions, according to industry body IAB New Zealand’s latest Digital Advertising...
advertising
Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO...
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top...
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for...
AUCKLAND, Today: In today’s ever-expanding world of advertising and media, brands vie for consumer attention. Magnetic, a new data solutions...
Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm...
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping...
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU...
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...