AUCKLAND, Today: AI is reshaping advertising in Aotearoa, according to senior AUT academics. “What does the ease of creating imagery...
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Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital...
On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more...
The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can...
Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made...
Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and...
AUCKLAND, Today: Like many industries, advertising is grappling with the impact of artificial intelligence, as generative AI image tools like...
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves...