Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that...
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Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit...
In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them...
During the pandemic, global streaming consumption accelerated exponentially. But expansive growth comes with expansive problems, including an unprecedented volume of...
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...