Times are changing at IPG.The holding company used to tout its neutrality around data and technology, with CEO Michael Roth...
Agencies
Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still...
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a...
It’s been a heck of a couple of months for Mark Read.The Wunderman CEO was promoted to co-chief operating officer...
Cannes is reaching peak consulting firm.After steadily acquiring small digital and design agencies for the past decade, the agency divisions...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers.While the agency founders’ culture has...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...