Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
Agencies
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the...
Launching a people-based data platform is the agency holding company trend du jour.Omnicom on Thursday announced its own version of...
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former...
Programmatic audio has been in desperate need of scale.Pandora hopes its March acquisition of digital audio platform AdsWizz will bring...
Times are changing at IPG.The holding company used to tout its neutrality around data and technology, with CEO Michael Roth...
Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still...