It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a...
Agencies
It’s been a heck of a couple of months for Mark Read.The Wunderman CEO was promoted to co-chief operating officer...
Cannes is reaching peak consulting firm.After steadily acquiring small digital and design agencies for the past decade, the agency divisions...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers.While the agency founders’ culture has...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...
Kantar is facing a lot of speculation about its future at WPP.Since Martin Sorrell resigned as CEO of WPP in...
WPP reelected its board with 84.5% of shareholder votes at its annual shareholder meeting on Wednesday, despite concerns about slow...
When WPP Group-owned GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next...
According to Nate Woodman, the new chief data officer for Havas, the media agency’s job is all about controlling data...